Tennis Star Aryna Sabalenka Is Moroccanoil’s New Brand Ambassador

Moroccanoil is serving up some serious promotion of its professional hair care products with tennis star Aryna Sabalenka as its new global brand ambassador.

After years as the official haircare sponsor of the Miami Open, Moroccanoil says it has established a strong presence within the sport—bringing beauty and self-care into a world increasingly defined by confidence, wellness and performance, officials said.

Sabalenka is known for both her fearless personality and powerful game, making her a natural fit for Moroccanoil as the brand continues to expand its presence at the intersection of beauty, sport and wellness, officials said.

“Whether I’m walking onto the court in front of thousands of fans or getting ready for an event, confidence changes everything,” said Sabalenka. “When I feel good, I can focus on what I do best. Moroccanoil has been one of those brands I’ve genuinely loved using for years because it always makes my hair feel healthy, effortless, and ready for whatever the day brings. That’s why this partnership is so exciting for me—it feels authentic. I’m proud to work with a brand that helps people feel empowered and comfortable being themselves.”

Through global campaigns, immersive experiences and marquee tennis events, the partnership aims to inspire consumers worldwide to embrace strength, individuality and self-expression.

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